Commercial Manager / Sales Manager

International seafood B2B experience – Innovative assortment – Tactical and operational – Partnership growth

Responsible for growing existing business and gaining profitable new business with targeted accounts. The position is responsible for market penetration of existing product portfolio as well as launching new seafood concepts in a way that supports the facility and growth initiatives in efforts to meet annual budget commitments.

Do you have solid B2B frozen and/or fresh seafood business acumen?
-Preferably within the white fish category.

Do you have the ability to plan and execute on a 6–24-month commercial strategy?
-Aimed at international processers in EU, EEC, RUS, ASIA etc.

Can you introduce a new and innovative million-dollar COD breeding concept to the most interesting clients in the industry world-wide?

The company

The Sirena Group specialises in the global sales and marketing of North Atlantic frozen-at-sea products. We take pride in the strength of our relationships, having cultivated some of the longest-standing strategic partnerships – and friendships – with frozen-at-sea fishing vessels and processing plants all over the North Atlantic. We’ve done this by taking a straightforward, long-term approach to all of our activities and relationships. Our partners are some of the biggest players in the industry, and it’s no secret why: our long-haul commitment and seafood trading expertise.
To our suppliers, we offer long-term marketing agreements and exclusivity that guarantees exposure and the swift movement of product. To our customers, we are able to offer large volumes and consistent, on-time deliveries.

Part of a group – Maris seafoods

Maris Seafoods is a UK seafood marketing company with offices around England. They procure globally from a range of accredited producers and distribute all forms of longline, trawled and FAS whitefish nationwide. Maris represents the brand, Norfisk. The main products are Atlantic Cod and Haddock.

Whitecap international seafood exporters

Whitecap International Seafood Exporters is a fast-growing seafood marketing company that markets for the finest seafood producers in the world. Whitecap represents the following brands: Luxury, Acadian, Port Royal, and La Mariniere. The main products are Coldwater Shrimp, Snow Crab, Lobsters and Scallops.

Production facilities all over the world.

Sirena has factories and cold stores centrally located close to a number of ports all around the world. Sirena is the world’s largest exporter of Cold-Water Shrimp & Snow Crab and amongst the leaders within Cod, Greenland Halibut, Lobster & Saithe. Besides that we have access to great quantities of several other key seafood species.

The position: Commercial Manager / Sales Manager

Sirena Group is expanding both the product portfolio and the commercial organization by offering this challenging position, based in Aalborg, to the right candidate.

A solid track record from a similar position in the industry combined with the right skill/- and mind-set will secure you this role and the opportunity to commercially execute on the newly developed innovative NORCOD concept
– North Atlantic Cod, naturally raised to delicate perfection in the clear, cold Norwegian fjords.

Following your onboarding process and in close cooperation with the CEO and your fellow Commercial Manager you will take full responsibility for developing your commercial go-to-market strategy, defining your primary key account long-term and spot market clients and executing on your activities in order to reach your individual and division targets. You will be part of a dedicated team of seafood experts located in Nærum and Aalborg as well as part of a global organization representing the Sirena brand and products to key players in the market.

Gathering of market intel and knowledge sharing with colleagues in strong cross functional collaboration will secure your results and participation in making the future journey and growth of Sirena Group possible.

Main responsibilities:

• Develop segment/market sales strategy/ go-to-market
– in line with overall strategy of Sirena Group
• Increase Sirena Group turnover and segment growth according to budget
• Prepare sales forecasts (monthly/quarterly)
• Reporting of overall KPI achievements and gaps
• Development of fact orientated sales approach
• Be a part of the market intelligence database and communicate market surveillance
• Operational sales execution – “hunter/ can-do” profile

The candidate:

The ideal candidate is self-driven and a creator of opportunities with a thorough knowledge of the dynamics of the international seafood industry, frozen and fresh, as well as the key processing players.

Your personality, skill set and drive in combination with the experience, brand and products of Sirena Group will produce the results you need to reach the expected targets. Your workstyle is structured, methodical and persistent. You are well prepared in all phases of the workflow and follow up on agreements in all phases of the sales process and most importantly – you act proactively.

You create and maintain strong and lasting professional relationships with key clients, and ideally you already have an extensive network amongst seafood processors. You are known as a reliable and trustworthy partner, which helps you to constantly increase your customer portfolio.

You have a positive attitude and a desire to succeed both personally and as part of a team. Therefore, you generously share your extensive knowledge and experience in order for every team member to succeed, and for Sirena Group to grow as a company.

Candidate essentials:

• Solid proven track record from similar international commercial position
within the frozen and/or fresh seafood industry – ideally white fish
• Well established network
• Structured and fact-based approach. Skilled at working with forecasts,
customer plans and with good financial understanding
• Business acumen – execution and goal driven (Salesman ship)
• Knows how to create win-win solutions – partnerships and profit
• Self-starter and “can-do” attitude


Based on the office in Aalborg with strong links to HQ in Nærum and group offices around the world. The ideal candidate is based in the northern part of Jutland, Denmark.


+30-40 days world-wide.


Full proficiency in English, both written and spoken. Ideally additional languages such as Spanish, French, Russian, Chinese etc.


Your educational background is not of primary importance here – your experience from a similar role is.
You could hold a commercial or academic degree. You could be a Market Economist, Master, MSc Economics and Business adm./ cand. merc. or similar.

Preferably, you have a minimum of 2-4 years of commercial hands-on sales experience within the white fish categories and see yourself ready to take on this rare opportunity to be a part of a new and innovative product launch in very traditional industry.

Maybe you work as a Key Account Manager, Area Sales Manager, Sales Manager or Trader in the seafood industry today and you are now ready for this exciting challenge.


You are confident working with Microsoft Office.


If you have any questions regarding the position, please feel free to contact:

Allan Rønsholt – Business Partner
+45 2279 8098

All inquiries are treated with full confidentiality.

Is this the right position for you?

Please do not hesitate and send your CV to the above email marked
“Commercial Manager – Sirena Group”

The process concludes, when the right candidate has been found.